Lead Generation Form - Collecting Data

You’ve spent time and invested money to have a great looking website.  Now what?  It’s sitting there and you hope it’s doing something positive for your business.  It probably is but how would you know?  What if it could generate leads?

It all starts with a simple and well-designed lead generation form.  Forms are often overlooked when creating and publishing your website. You might be astonished to find out how many hot leads are wasted because the form on the site isn’t user-friendly or trust building.

You’ve heard it said that the first impression is the most important.  Well, that’s certainly true perhaps now more than ever.  Most users are wary of complex forms requesting more than one or two pieces of personal information.  What you really hope to gain from your web form is a lead to nurture into a contact and later convert to a purchase.  So, keep it simple!

In an age of native advertising where advertiser seek to make advertising seem less intrusive and thereby increasing the likelihood of users interact with it, it’s a great idea to follow the same practice with your online forms.  Think about giving the user something in return for their information.  White papers, digital assets and other valuable give-a-ways increase form activity.

Always follow up quickly with those who take the time to complete your form.  Your form should display a “Your message has been sent” response and an auto-response email should also be sent letting the user know your intended action.  The most important activity is always the lead nurturing.  Don’t waste your efforts and data.  Put in place a procedure to follow up on every lead.

If you would like to create a web form for your website just give us a call.  615.225.8509


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