Email Marketing continues to be a viable marketing tactic

Sure, there are more fashionable venues like social media and mobile marketing that garner a lot of attention these days. Some people will claim that such channels are all you really need but that’s rarely the case.  Let’s not forget about the 1 on 1 interaction that is developed through a targeted email campaign.

Outside of a face to face meeting, email still provides you the most direct line of communication for conversation of conversion to sales which is why good marketing strategists most always include email marketing as a channel component of their campaigns.

With an ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for itself and it’s a green marketing tactic which is very popular and responsible.
Bottom line, it’s what you use when you want to move from “conversation to commerce.”

You’ll need to answer a few questions about your email tactics before you get started.
How do I plan to collect email addresses?
How will I organize my data?
What is good email marketing etiquette?
What happens if I send too many emails at once?
Can I use my Outlook to send emails or would I benefit by using a professional service and marketing professional?

Crigital.com provides a very inexpensive and professional method of email delivery that evaluates your email as a marketing tactic, answers all your questions and provides functionality with brand consistency.

• Response tracking to include: opens, clicks, shares, new sign-ups and opt-outs
• mobile-optimized templates
• image & document storage
• surveys, sign up screens & forms
• social sharing & posting
• phone & email support
• sends to your contact list

Call 615.225.8509 to learn more about how Crigital.com can help maximize your email marketing!


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