Site Redesign
(Tip #3 FROM Tips Email sent 4/17/14)
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One of the best things about the digital world is that it's not static.  All too often sites are designed and abandoned for years at a time.  Your site may have been the latest and greatest technology and design style of the time but because the internet is a fluid marketing environment changes are rapid.  You wouldn't live with home decor from the 70's or 80's so why would you settle with outdated designs on a site meant to produce trust in your brand and ultimately revenue for your company?  You shouldn't.

Here are a few tips that it's time to update or even dump your old site in favor of a new one.

1. The design doesn't compare well to your competitors or other trendy sites
2. Slow load times
3. Lack luster engagement
4. Outdated code - ask a web designer to evaluate
5. Visitor complaints
6. Poor navigation
7. Broken links and outdated information

This doesn't mean you have to lose everything that your old site worked for it just means that it's probably time for an update.

The upside is the reveal.  Revealing your brand's new website to your target market is most often a positive and will generate activity.  It's an opportunity to announce your new look and bring attention to your products and services.  If you time new campaigns or discount incentives to coincide with your site launch the result will likely bring new business and revive old business.  Good things happen when you are actively promoting your marketing message.

In the end, the optimization and design of your site as well as your marketing strategy is a continuous process.  By testing new features and monitoring customer feedback, your new site will be able to evolve with consumer preferences and remain an integrated part of your marketing plan.

Crigital.com Website Solutions

 Lead Generation Form - Collecting Data

You’ve spent time and invested money to have a great looking website.  Now what?  It’s sitting there and you hope it’s doing something positive for your business.  It probably is but how would you know?  What if it could generate leads?

It all starts with a simple and well-designed lead generation form.  Forms are often overlooked when creating and publishing your website. You might be astonished to find out how many hot leads are wasted because the form on the site isn’t user-friendly or trust building.

You’ve heard it said that the first impression is the most important.  Well, that’s certainly true perhaps now more than ever.  Most users are wary of complex forms requesting more than one or two pieces of personal information.  What you really hope to gain from your web form is a lead to nurture into a contact and later convert to a purchase.  So, keep it simple!

In an age of native advertising where advertiser seek to make advertising seem less intrusive and thereby increasing the likelihood of users interact with it, it’s a great idea to follow the same practice with your online forms.  Think about giving the user something in return for their information.  White papers, digital assets and other valuable give-a-ways increase form activity.

Always follow up quickly with those who take the time to complete your form.  Your form should display a “Your message has been sent” response and an auto-response email should also be sent letting the user know your intended action.  The most important activity is always the lead nurturing.  Don’t waste your efforts and data.  Put in place a procedure to follow up on every lead.

If you would like to create a web form for your website just give us a call.  615.225.8509


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