5 Online Marketing Terms You Need To Know

As they say, “Let’s talk shop”.  Online terminology continues to morph into acronyms and terms that you may or may not know.  Sure, you’ve probably already heard of SEO (search engine optimization) and PPC (pay per click) but here are five more to add to your online marketing vocabulary.  Staying up on the latest jargon will help you know what to focus on to grow your  business.

Mobile Marketing. 

The number of consumers that have smartphones continues to grow and so does your potential to reach your target market.  If your audience is on the go then your business needs to be on the go too. It is important to make your website mobile or to create an app for your business.

Geo-Targeting.   Search engines use IP addresses to determine if a user is in the area that you are trying to market to. With geo-targeting, you can set your PPC campaigns and other online ads to only reach those in a specific city/state/region.

Day Parting.  Digital signs that advertise breakfast outside of fast food restaurants only run the ads during breakfast hours.  As soon as it gets lunch time they change their message to advertise to the lunch crowd.  Day- Parting works much the same way. You set up your ad to only display at certain times of the day or night that your target audience is online. By targeting a specific time instead of running your ad throughout the entire day you save money while maximizing your reach.

Unique Value Proposition (UVP). This is any characteristic that sets your product or service apart from the competition. It is the reason that you give potential customers to choose your business.

CRO (Conversion Rate Optimization). If you are selling a product or service then planning CRO is vital. Asking site visitors to sign up for a newsletter, open a free account, or other action helps marketers understand how effective the call to action is on their website. 

If you don't yet have a website or your site has simply become outdated, you should probably consider updating with a fresh new look and new content.  Help your site work for you instead of just sitting out there.